Your main goal now leads Analytics
The top of Analytics now follows the goal that matters most to you, whether that's sales, leads or booked calls.
The numbers at the top of Analytics now follow your main goal. A shop sees visitors, revenue, purchases and conversion rate first. If you're after leads, you see your leads. Click any of them to put it on the chart.
Your main goal is the one with the star. To change it, open the Analytics settings, go to Goals, click Edit goals and choose Make main goal on the one you want. Haven't set up a goal yet? Analytics asks What counts as a win? and you can start from Sales, Leads or Booked calls.
A few other things got better in Analytics too. Your goals now come first in the goals list, and everything else is tucked away under Other events. Funnels show people who reached a step by another route, and how many got to the end without the steps before it. Crawlers are grouped by what they do, like AI answers, search indexing or SEO tools. Ads on Facebook and other social networks now count as Paid Social. And if nothing counts as a conversion yet, one card walks you through setting it up.