Insights brings one clear finding at a time, in your language

We rebuilt Insights around a simple idea: one finding at a time, instead of a long list you never get through.

Each one tells you what's going on in plain words, shows a chart, explains why it matters and suggests what to do next. When you've handled it, click Mark done. If it doesn't apply to you, click Not relevant and add a short reason. And if you'd rather hand it off, Copy for AI agent gives you a ready prompt to paste into ChatGPT, Claude or whatever you use.

Sometimes Insights needs something only you know, like what happened on a day your traffic dropped. Then it simply asks, and you pick an answer.

Older findings stay on the page, and anything you haven't dealt with yet waits under Still open from earlier weeks. The newest one is on your dashboard too.

In your language

Insights and your weekly recap are now written in your language, not your website's. Set it once in your Profile under Reports language, or pick a different one for a single project in its settings, under Brand.

Insights needs some data to work with, so make sure the tracking code is installed or Google Search Console is connected.